Pay-Per-Click or PPC Advertising

Another form of Internet marketing (aside from search engine optimization) is what people sometimes call "search engine marketing" but is in fact "search engine advertising". This is the business of Pay-Per-Click (PPC) advertising management.

PPC advertising is often used to help build traffic and awareness for new business sites, to supplement organic traffic coming from search, and to compensate for lost traffic when search engines penalize Websites.

Some search engines do not offer their own PPC services but it is possible to buy advertising on many search engines. Some search engines like IXquick don't even create their own organic databases. They just serve results from other search engines. It should come as no surprise that they don't manage their own advertising either.

The two most popular PPC advertising platforms are Google's Adwords and Bing's AdCenter. Some companies offer special tools to help you manage your PPC advertising campaigns. For example, you may want to test a mobile demand side platform from your tablet PC so that you can travel light.

PPC management is such a big business that many companies now offer their PPC specialty services to clients around the world. PPC specialists are expected to take training programs from the search engines and keep their certifications current.

The only way to be sure your PPC advertising is being professionally managed is to work with your PPC specialist to set realistic goals that achieve good return on investment (aka ROI). ROI is measured in how many sales (or how much profit) you earn for every dollar you spend on advertising. PPC advertising makes more sense for high-price services and merchandise rather than low-price goods and services. That is because the more profit you make per sale the more unconverted clicks you can afford to pay for.

This page is Copyright © "SEO Services @ 4MG". All Rights Reserved. Please do not copy or redistribute without permission. Some of the information provided on this page may be outdated due to changing best practices and principles in search engine optimization. The links provided herein are used only for entertainment purposes and should not be construed as or treated as recommendations or endorsements.